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Our Blogs

Explore our latest blogs to gain insights, tips, and inspiration for your next creative project. Stay updated with trends and ideas that can elevate your brand.

Building a Brand on a Budget? These 7 Strategies Deliver Big Results

When you think of branding, you might instantly picture corporate giants spending millions on elaborate marketing campaigns, massive billboards, and A-list celebrity endorsements. And actually...

Designing a Bestseller? These 35 Book Cover Ideas Will Set You Apart

Walking into the store, a book buyer only sees what? It’s not the blurb. It’s not the author’s name, especially if they are new. It’s the book’s cover design. People aged 18 to 35 might scan for genre...

Building a Brand? Start with One of These 7 Logo Archetypes

Did you know 45% of consumers expect a logo to portray the brand story? This statistic is just one of the reasons you can’t deprioritize your logo while building a brand...

Designs from the Dark Gothic Book Covers That Slay (and Stay)

In an era where everyone is simply following the old and minimalistic rules, like blank covers, subtle fonts, and sterile palettes, there’s something undeniably attractive about book covers that go full dark...

Why Line Art Logos Hit Different (and Convert Better)

There’s something powerful about a logo that doesn’t scream for attention, and line art logos are living proof of that. In a world obsessed with hyper-realistic graphics...

10 Vector Artists Who'll Bend Your Mind (And Lines)

Imagine zooming into a piece of digital artwork, going closer and closer, wondering how it was even made? Yup, that’s vector art. The art where geometry meets imagination, and the results...

AI Draws Comics Now—And They're Kind of Fire

Wait, AI can now draw comics, too? Do you remember the time when AI could barely tell the difference between a cat and a toaster? Yeah, apparently those days are over. We are living in a new era where...

The Art War: Human Hands vs. Machine Minds in Comics

These are the lines that I personally heard people saying. Initially, when AI took over the art aspect, people made fun of it and rightly so, because do you remember how bad it was at...

How to Illustrate a Children's Book – Complete Illustration Process

Here’s a question for you: What’s the most valuable element of a children’s book? Maybe the book has an amazing story or a meaningful lesson that’s going to change their perspective of the world...

What Is Custom Illustration (and Why Your Brand Desperately Needs It)

The internet is starting to look like a giant copy-paste job. Right? Can you feel it too? Scroll through a dozen business websites, and you will likely see the same stock models, identical vector...

What Is Visual Storytelling and Why Is It Important

The other day, a bus ad grabbed my attention, which made me stop in my tracks. It was just a cracked sneaker, lying in the middle of a basketball court. No taglines, no slogans, or even a price description...

Why Your Startup’s First Logo is The Most Important Investment

Honestly, if you walked into a meeting with investors in a ketchup-stained shirt and Crocs, they would probably smile politely right before mentally crossing your startup off their list...

Flat Design: Its Origins, Its Problems, and Why Flat 2.0 Is Better

You’ve probably seen flat design without even realizing it while browsing your favorite app, scrolling through a sleek website, or tapping through your phone’s interface. In a recent survey...

Is 3D Illustration Worth the Cost? ROI Breakdown for Brands

3D illustration is everywhere right now. You go on a walk—you see it in bus stop ads with products floating in mid-air or twisting in motion. You do a quick scroll on Instagram; you see...

Is 3D Illustration Worth the Cost? ROI Breakdown for Brands

When you pick up a book, what catches your eye first? More often than not, it’s the book covers. But have you ever stopped to think about why certain covers grab your attention or make you...

Why TikTok Is Changing Book Cover Design Forever (And How to Adapt)

Author and publisher, if you are still designing book covers like it’s 2013, stop right now! You’re going to want to sit down. TikTok — yes, the short-form video app mostly known for dance...

Custom Illustration for Brands: How to Build Identity, Not Just Aesthetic

When you think about the brands that stick with you, it’s rarely just about what they sell—it’s how they make you feel. Something about the way they showed up felt honest, maybe even a little personal...

The Big Book Illustration Trends of 2025 (And How to Use Them to Sell More Stories)

Jayce O’Neal once said, “You can’t judge a book by its cover, but you can sure sell a bunch of books if you have a good one.” This statement is further endorsed by the fact that 80% of readers...

The Psychology Behind Logo Shapes, Colors, and Fonts

If I ask you to close your eyes and think about branded shoes, which brand comes to your mind? Was it Nike or Puma? Or if you’re a Pinterest girl who loves heels, did your mind go to Christian...

Why Your Brand Needs a Custom Illustration—Not a Stock Image

There is no question that visual elements influence brand perception, awareness, and even customer loyalty. In fact, 55% of a brand’s first impression is visual elements. Perhaps, the value...

AI in Design: Enemy, Ally, or Creative Sidekick?

AI was something so profound and mind-boggling when we used to see it in the movies like Terminator or The Matrix. We became even more comfortable with it when the epic...

Design Trends 2025: The Bold, the Minimal, and the Metaverse

You’re halfway through designing a new campaign when you catch yourself reusing the same layout you’ve used a dozen times before. The same safe font. The same muted...

Rebranding? How to Redesign a Logo Without Losing Your Audience

Warren Buffett nailed it when he said, “It takes 20 years to build a reputation and five minutes to ruin it...

Why Your Logo Fails: Common Mistakes That Kill Your Brand Credibility

A brand is defined by the community it has around it, and a logo design plays a significant role in shaping the community’s perception...

Add Depth, Add Wow: Why 3D Illustration is Booming in Branding

Minimalist icons, bold colors, and 2D simplicity ruled branding for years. But in 2025, audiences aren’t just looking at your brand; they want to feel it.

AI vs. Human: Who Wins in Book Illustration?

In 2023, a self-published children’s book using entirely AI-generated illustrations sold over 20,000 copies, which sparked fascination and fury among illustrators.

Before You Launch: 7 Questions to Ask Your Book Cover Designer

After countless hours spent on writing, editing, and refining your manuscript, you are finally ready to launch your book. However, one major detail you can’t...

How 2D Characters Humxanize Brands in the Age of AI

As artificial intelligence continues to redefine the nature of customer interaction, content generation, and even brand management, some people are...

2D Illustration Isn’t Dead—It’s the New Weapon for Mobile-First Design

Remember when everyone thought radio was dead the moment TV showed up? Or when people said books would vanish because of eBooks? Yeah… history...

How to Design a Book Cover That Sells — Even to a Distracted U.S. Reader

In 2015, Microsoft reported that human attention span had dropped from 12 seconds in 2000 to around 8 seconds. With over 1.7 million self-published...

Minimalist Logos Are Dominating in 2025—Here’s Why Brands Can’t Get Enough

And right away, you know the brand (we haven’t mentioned the brand name or slogan). However, just a clear, simple mark that somehow...

Top 5 Illustration Styles for Chapter Books (and When to Use Each)

When you open a chapter book and spot a fun little drawing at the top of a page, what do you do? You pause. You look at it. You smile. And most likely, you feel something about the story...

Vector vs Raster Logos: Why Scalability Matters More Than Ever in 2025

Think about the last time you noticed a logo and thought, “That looks good.” Maybe it was on your phone screen, or maybe it was huge on a billboard. Now, imagine a logo that’s blurry or...

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